Sunday, December 16, 2007

Only giving the people what they want, part II

Homo economicus:

Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. . . . Emotions are central, not peripheral, to both marketplace and workplace behavior. As a result, companies able to identify, quantify, and thereby act on achieving emotional buy-in or acceptance from consumers and employees alike will enjoy a tremendous competitive advantage.